Using Brand Names as Description in Creative Writing

My creative writing professor told us never to use brand names in our creative works. The practice cheapened our art and morphed it into some kind of advertising. I’m not sure if I agree with him any longer, and I have my suspicions that he only gave us this advice because we were doing it wrong, and it would just be easier if we avoided it altogether.

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How to Write Content that Appeals to Your Audience

When I discuss deploying solid digital marketing strategies, my spiel always begins with generating high-quality, engaging content that appeals directly to the target audience and really connects with the group of people your products are intended for. Though it’s easy to say, the practice of actually doing so requires more effort. However, by laying down a solid plan, you can put all the pieces into play and get one step closer to success. The following tips are meant to help take your content marketing strategy from the abstract and enact it using solid, practical methods.

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Up Your Comma Game by Learning These 3 Essential Rules

When it comes to writing a memo, composing a business email, or preparing a PowerPoint presentation, the details may not be critical enough to warrant hiring an editor or talented copywriter to whisper tips and tricks into your ear. The important part is what you’re trying to convey, right? Well, presentation is still critical, and grammar is a part of clear and precise presentation. If you’re submitting articles as a freelancer or attempting to get a creative piece published, issues can seem even more egregious.

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Ask Your Editor: How Do You Reject an Editor’s Suggestions?

How do you reject an editor’s suggestions?
What happens when an author and an editor cannot see eye to eye on a certain subject?
How often do authors lose their chance of publication because they refuse to make changes to their work?

First of all, I want to iterate that an author of a piece should keep in mind that they should be the final say on anything as the creator.

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Resume Polishing Tips for Young Professionals

Graduating and breaking into the field can be daunting for any young professional. The current climate of today’s economy makes for a grueling job hunt, even for entry-level positions. Spending a little extra time on your resume will help you gain an edge on other candidates.

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How to Pick a Domain Name for Your Site

With the ever-growing importance of Internet marketing, your online address can be just as important as the address of your physical location. Having a killer URL impacts site direction, how people view your brand, and even SEO as you start your journey toward building your online presence and establishing domain authority.

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Don’t Just Add a Comma Where You’d Normally Pause

For some reason, there’s this mythology that’s developed around comma usage where a comma should be added to a sentence where a person would normally pause if speaking or reading aloud.

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Outlining vs. Free Writing in Fiction

What Do You Mean By “Free Writing”?

Freewriting is the technique I’d describe with the phrase, “going with the flow.” As a writer, you wind yourself up, let yourself go, and see where the adventure takes you. You’re hardly more omniscient than your characters, and what results that do come about are a surprise. I’ve also heard this referred to as “vomit writing” from colorful wordsmiths because the goal is to focus on creative output without thought to quality or direction. Any cognitive decision-making or editing happens later.

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Why A Managing Editor is Essential to Have on Your Content Creation Team

Just as any other department needs a leader to manage, organize, and oversee daily operations, so does your content department. It almost seems intuitive, but many small firms fail to structure their content creation team to include the expertise of an editor.

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